

Each message exchanged is a chance to learn valuable information about a customer that can help build a long-term relationship. When someone reaches out to you on Facebook Messenger, it creates an opportunity for your business to follow-up. If you have to choose between a company with support and another without, which would you pick? Which one would you return to? Unsurprisingly, once people start messaging businesses, it often becomes their top way to contact businesses. Imagine you’re about to make a big purchase. Just knowing messaging is available is enough for some customers. In a poll by Facebook, the majority of people who message businesses say that the option helps them feel more confident about a brand. If your company is open to dialogue, your company is easier to trust.Īnd that trust can be earned on reputation alone.


Messenger is also a popular customer service channel for brands that have a presence on Facebook. As of June 2021, Facebook is testing an in-app payment system, Facebook Pay, that will allow users to request and send money through Messenger. Users can personalize their experience with a selection of chat themes, stickers and custom reactions featuring avatars. The platform supports text messaging, voice and video calls (including group video calls). Over 1.3 billion users around the world (and 181 million in the United States alone) use Messenger to stay connected with friends and family - and businesses. What is Facebook Messenger?įacebook Messenger is Facebook’s dedicated messaging app and platform. Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place.
